Black Friday Replaces Thanksgiving: Cultural Shift in the USA

Shorter Thanksgiving and longer Black Friday in the USA are no news any longer. The question is whether it’s just a temporary cultural shift or the decline of the centuries-old traditions

Last updated: November 23, 2023

Thanksgiving and Black Friday in the USA - Roads and Destinations
Black Friday slowly replaces Thanksgiving in the USA

Thanksgiving or Black Friday: Cultural Change in the USA

It happened more than a decade ago, but still feels like it was just yesterday. Newly arrived in the USA, I stared at employee’s schedule hanging in the back area of a store in disbelief. Two weeks from now, Walmart would be close.

During my almost six months as a cashier, I didn’t see or hear anything like that. One of the biggest retailers in the USA was taking time off . “It’s Thanksgiving in the USA, girl! Here, the Turkey Day is almost as big as Christmas”, – explained my coworker, Ivette, while giving me a ride home.

What is Thanksgiving?

As I learned that day, Thanksgiving is one of the favorite national holidays in the USA that have been celebrated on and off since 1789. Despite the modern tradition of having families together and giving thanks, originally it was observed as a harvest festival.

Way before European settlers reached America’s shores, the Native Americans were marking the end of hard work and their readiness for winter with a big feast that lasted usually three days. The dates of these festivals varied from year to year.

The first documented celebrations of the original Thanksgiving in the USA date back to the beginning of the 16th century. According to the archives, Virginia and Massachusetts were the first states that introduced the Europeans to the celebration.

Yet in spite of the popularity and widespread acceptance, the festival didn’t receive its legal status until the presidency of Abraham Lincoln. In 1863, in the midst of the American Civil War, the 16th president of the U.S. proclaimed Thanksgiving as a federal holiday. It was to be observed every fourth Thursday of November.

Roasted pumpkin and cauliflower soup - Roads and Destinations
Squashes are an essential part of the Thanksgiving celebration in the USA

Thanksgiving Traditions in the USA

Initially, Thanksgiving in the U.S. was established as a religious observance to give thanks to God for His care and providence. Even today the tradition of showing gratitude hasn’t lost its relevance. Numerous churches conduct services and events before, on the day of, and after Thanksgiving.

At home, no celebratory dinner happens without holding hands and saying grace before eating the meal. Often, people also share what they are thankful for that year.

The Thanksgiving dinner in the U.S. starts immediately after the prayer. The dinner is an understatement. Usually, it’s a feast with so much food that it can last for at least a week after the celebration.

The central place on the table belongs to stuffed roast turkey. Other traditional dishes include mashed potatoes with gravy, sweet potatoes, stuffing, sweet corn, cranberry sauce, and roasted fall vegetables. Persimmons and pumpkin pies make for a perfect holiday dessert.

Thanksgiving and Black Friday in the USA: Holiday Becomes Shorter

In the U.S., the Thanksgiving feast shared with the family members and close friends usually lasts for a few hours. Or at least this was the case over a decade ago. If back then Thanksgiving was one of a few days a year when everybody was off and ready to spend some quality time with their loved ones, today this slowly becomes far from reality.

If not that many years ago, I had an option to volunteer to go to work on a Friday following Thanksgiving as early as 3:30am (some retailers, with Walmart at the head, re-opened their doors at dawn), nowadays such an alternative doesn’t even exist. Black Friday expands its territory and starts as early as Thursday afternoon. Most families don’t even start sitting at their Thanksgiving dinner tables until late evening.

Oven-Roasted fall vegetables - Roads and Destinations
Thanksgiving without sweet potato is not the same

What is Black Friday?

In the USA, Friday after Thanksgiving is widely known as Black Friday, a beginning of Christmas shopping season and a day of early sales, humongous lines, and complete chaos. I’ve never shopped on a Black Friday, but for a few years I had had a rare opportunity to observe all this madness from a safety of my small cashiers station.

At times, it was hard to believe that those arguing and disrespectful people were giving thanks for the things they had sitting at the Thanksgiving table just a few hours prior. Was it a hypocrisy or the desire to save money blinded them?

I guess, now that Black Friday has almost taken over Thanksgiving in the U.S., early buyers can finally forget about the shame of showing such duplicity. Most of the time, they forsake the grace and the Thanksgiving dinner as soon as they leave their houses anyway.

Thanksgiving or Black Friday?

As much as I’d like to use the word “dilemma” of having a pleasant Thanksgiving dinner with the family and friends or rushing to the retail stores in attempt to save at most a few hundred dollars, it’s all a matter of choice. It’s up to each of us to keep Thanksgiving the way it’s been for the past 300 years or fall victims to Black Friday and let it replace one of the favorite holidays in the USA.

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